Excited about getting superior public relations and marketing services?
In a competitive market you need to stand out from the rest. We can help put you in the spotlight with our great services that combine the latest in marketing, media and technology.
Services
Synergy between all your marketing efforts is the key to a successful marketing campaign. All your marketing activities need to work together to construct a strategic plan; there needs to be a consistent message running through all your marketing. Pristine Public Relations will ensure that all your marketing efforts are coordinated and carry the same uniform message
According to the American Bar Association there were 59,953 lawyers practicing law in Florida in 2008 and the number is increasing.
Internet Marketing
E-Newsletters, E-Brochures, and E-Blasts These are all an essential part of an effective marketing campaign. Not only are they great marketing tools; they are also extremely cost effective, and, unlike with printed materials, can be easy tracked. We design the layout, write the content and distribute your electronic campaigns to your contacts. Your recipients will be continuously up-to-date with the latest news at your firm, and your latest achievements and successes. Using the latest software we track your campaign and gather statistics on how much of what you sent out was opened, which links were clicked, and by whom. Click here to read our blog post on what makes an effective newsletter.
Search Engine Optimization and Pay Per Click (PPC) Campaigns Does your website come up on the first page of Google’s search engine results? If it doesn’t, you may be losing a lot of traffic to your competitors. The majority of people never go to the second page. The good news is that there are proven ways to improve your site’s search engine ranking such as enhancing the architecture, adding more quality content, increasing the number of external inbound links, and/or creating a blog or a PPC campaign. If you already have a website vendor we can be your trusted advisor and work with that vendor to improve your SEO with website content and press release distribution. If you need a website, we can create one that is already search engine optimized out of the box.
While you are working on improving your website’s natural search engine ranking through other means, a PPC campaign can drive traffic to your website immediately. If your particular need is a PPC campaign, Google AdWords might be the answer. These campaigns can also be tracked easily using Google analytics which use custom landing pages to track your ROI.
Website Development If you already have a website, we can work with your website vendor to add quality content on a regular basis. A website that gets updated regularly and has quality content is ranked higher by search engines than one that is not. In addition, regularly adding press releases, media placements, and newsletters are a great way to showcase your achievements. Let us help you create an online newsroom. If you need to revitalize your website, or start fresh, we can design an optimized scalable site with all the “bells and whistles,” like Google maps integration, a blog, or flash, plus much more. We will sit down with you and discuss what he best solution is for you.
Blogs are another great addition to your website. There are many blogging platforms that can be easily integrated with your website. The most popular are WordPress and Blogger. If your website vendor is charging you excessively to create a blog you might want to consider other options. Don’t pay thousands of dollars to have them install one of these pre-existing platforms on your website. There are other options. Let us help you discover all the options so that you can make the right choice.
Social Networking Twitter, FaceBook, LinkedIn and other social networking sites are the newest marketing platforms. They can put you in front of a large audience, but who has the time to tweet on tweeter or find new friends on FaceBook or get connected on LinkedIn? This is where we can also help. We can create your online profiles and get you started with these social networking sites. Once they are all set up, you can pop in at anytime and start networking.
Please contact Jackie Trillo, Director of Internet Marketing and Technology, if you have any questions.