The recent BP oil spill in the Gulf has left many Americans outraged and searching for answers. Unfortunately, BP has been un-reassuring and failed miserably in its crisis communications efforts with their slow response time and immediate efforts to “lawyer up.” Instead of taking ...Read More
Monthly Archives: June 2010
Social Media’s Impact on the PR Industry
Various social media avenues such as Facebook, Twitter and LinkedIn have had a powerful impact on the PR industry. It’s provided the opportunity for the truly savvy PR professionals to reach their audience, and extend their reach well beyond the traditional media outlets. To me, PR is all about ...Read More