Category Archives: Public Relations

NEW Advertising Rules from the Florida Bar: Effective May 1, 2013 Are you in compliance?

The Florida Bar recently came out with a list of new advertising rules. According to the Supreme Court of Florida, the new rules are designed to be ‘more cohesive, easier for lawyers to understand and less cumbersome for the Bar to apply and enforce.

These new rules apply to any and ...Read More

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How to Determine the Right Keywords for your Content Marketing Efforts

Keywords have been one of the biggest driving factors in the growth of the Internet over the past ten years. Researching and using the correct keywords in your firm’s website content and blog postings can make all the difference in where your website appears in the search engines. In order to ...Read More

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11 Tips to Increase your Firm’s Google Ranking

Most of your firm’s potential clients use Google to search for an attorney in the practice area of their legal need. Whether they type in Miami Bankruptcy Attorney, Orlando Personal Injury Attorney, Fort Myers Medical Malpractice Attorney, if your page is nowhere to be found doing a simple ...Read More

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Tips to Help your Blog Rank High in the Search Engines

Implementing Search Engine Optimization (SEO) tricks into your blog’s layout and writing are excellent ways to drive continuous traffic to your firm’s blog. You can get started by doing some basic keyword research to determine which keywords are likely to drive the most traffic to your blog. ...Read More

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Your Best PR Tool – Content!

The Internet provides consumers with the choice of thousands of attorneys at the click of a mouse. As a result, the Internet marketing arena has become increasingly competitive. When it comes to your PR and Internet marketing efforts, remember one thing: quality over quantity. Your time is better ...Read More

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5 Ways to Become a ‘Go To’ Legal Source with Reporters

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Have you ever wondered why reporters ...Read More

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Client Reviews vs. Peer Reviews

We are often asked by attorneys, “Which weighs heavier in the minds of potential clients, client reviews or peer endorsements?” The answer is client reviews. The Local Consumer Review Survey of 2012 showed that 52% of consumers reported that positive client reviews made a difference when ...Read More

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New Year – New Business: Increase Your Firm’s Conversion Rate Optimization

Last year was all about driving prospective clients to your firm’s website and social media sites by way of Search Engine Optimization. 2013 is going to be about converting those site visitors into actual clients! Below are steps you can take to increase your firm’s Conversion Rate ...Read More

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How to Handle Negative Online Reviews

As an attorney, chances are you have had at least one unhappy client. Legal matters bring up all sorts of emotions for your clients and they may blame you for things that are out of your control. These situations can often result in current or former clients releasing their anger on online review ...Read More

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13 PR Trends to Watch for in 2013

With the New Year just around the corner, PR Pros expect 2013 to be an explosion of communication and Internet trends transforming the fields of public relations, Internet marketing and social networking.

Here are 13 trends we are watching out for!

1. Integrated Marketing ...Read More

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