Category Archives: Public Relations

Eight Common Ways Lawyers Lose Potential Clients Online

I had the pleasure of attending a very informative webcast this week on the “Eight Common Ways Lawyers Lose Potential Clients Online.” It focused on the marketing mistakes law firms make that can signal red flags for potential clients and ways attorneys can build trust in the minds of ...Read More

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Marketing and Social Media Trends to Implement in 2014

At Pristine PR we’re all about keeping our clients in the know when it comes to the latest marketing trends. This year it is about how well you communicate with your clients, how you leverage those relationships- and of course, how you share GREAT content!

If you don’t already know, ...Read More

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"Brand Drift" and How to Avoid It

Growing up in Charleston, W.V. one of my favorite restaurants to eat at was Bennigan’s. The Irish pub-themed restaurant featured one of my all-time favorite sandwiches, the iconic Monte Crisco. However, as the restaurant industry in Charleston began to expand and evolve, I noticed the ...Read More

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Top 5 Marketing Mistakes Attorneys Make

Attorneys who continue to rely on traditional marketing methods are discovering that hard work isn’t necessarily paying off. Why not work smart? Attorneys can dramatically improve their results by avoiding the below marketing mistakes and instead, implementing a marketing strategy with proven ...Read More

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NEW Advertising Rules from the Florida Bar: Effective May 1, 2013 Are you in compliance?

The Florida Bar recently came out with a list of new advertising rules. According to the Supreme Court of Florida, the new rules are designed to be ‘more cohesive’- easier for lawyers to understand and less cumbersome for the Bar to apply and enforce.

These new rules apply to ...Read More

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How to Determine the Right Keywords for your Content Marketing Efforts

Keywords have been one of the biggest driving factors in the growth of the Internet over the past ten years. Researching and using the correct keywords in your firm’s website content and blog postings can make all the difference in where your website appears in the search engines. In order to ...Read More

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11 Tips to Increase your Firm’s Google Ranking

Most of your firm’s potential clients use Google to search for an attorney in the practice area of their legal need. Whether they type in Miami Bankruptcy Attorney, Orlando Personal Injury Attorney, Fort Myers Medical Malpractice Attorney, if your page is nowhere to be found doing a simple ...Read More

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Tips to Help your Blog Rank High in the Search Engines

Implementing Search Engine Optimization (SEO) tricks into your blog’s layout and writing are excellent ways to drive continuous traffic to your firm’s blog. You can get started by doing some basic keyword research to determine which keywords are likely to drive the most traffic to your blog. ...Read More

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Your Best PR Tool – Content!

The Internet provides consumers with the choice of thousands of attorneys at the click of a mouse. As a result, the Internet marketing arena has become increasingly competitive. When it comes to your PR and Internet marketing efforts, remember one thing: quality over quantity. Your time is better ...Read More

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5 Ways to Become a ‘Go To’ Legal Source with Reporters

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Have you ever wondered why reporters ...Read More

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