Category Archives: Public Relations

What Makes Great Content?

Content marketing begins with a blog. Your firm’s blog is the focal point that links together all of your content marketing efforts. This includes your firm’s email marketing sign-up forms, social media share buttons, press releases, events, sponsorships, seminars, webcasts, etc. ...Read More

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Factors that Can Have a Negative Effect on your Google Ranking

There are a number of factors that can have a negative effect on your search engine ranking.  Here are some of the biggest factors that have a negative impact on Google’s ranking algorithm.

  • Spam links. After Google introduced its Penguin algorithm, if you are ...Read More

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5 Ways to Put your Legal Awards to Work

The strategic value of obtaining legal awards in your particular area of practice is an excellent way to gain an edge over the competition and strengthen your law firm’s brand recognition.

Here are some simple (and immediate) ways you can put your legal awards to work for you and your ...Read More

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Tips to Remember when Promoting your Super Lawyers Recognition

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Being selected as a Super Lawyer is a prestigious honor, ...Read More

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Website Must-Haves

Your website is essentially the face of your firm online. It is important that you have the following features to ensure your site is credible and relevant in today’s competitive online industry.

Review your copy. Make sure your website connects with visitors and ...Read More

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How to Increase Your AVVO Profile Rating

AVVOI am often surprised by the number of attorneys who ...Read More

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Google’s ‘Mobile-Friendly’ Update to Affect Site Rankings

On April 21, 2015, Google unveiled a new algorithm for browsing its search-engine with a mobile device (i.e. – a cell phone, Smartphone, tablet, etc). So what do these changes mean for your current website? Basically, the new algorithm will promote websites that are categorized as ...Read More

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Eight Ways Lawyers Lose Potential Clients Online

The following law firm marketing mistakes can have your potential clients hiring your competitors. We have listed some of the most common mistakes below. We have also highlighted the steps consumers take when searching for their attorney and which qualities rank highest to them. ...Read More

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Marketing and Social Media Trends to Implement in 2014

At Pristine PR we’re all about keeping our clients in the know when it comes to the latest marketing trends. This year it is about how well you communicate with your clients, how you leverage those relationships- and of course, how you share GREAT content!

If you don’t already know, ...Read More

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"Brand Drift" and How to Avoid It

Growing up in Charleston, W.V. one of my favorite restaurants to eat at was Bennigan’s. The Irish pub-themed restaurant featured one of my all-time favorite sandwiches, the iconic Monte Crisco. However, as the restaurant industry in Charleston began to expand and evolve, I noticed the ...Read More

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