Friendly URLs for your Facebook Profile and Fan Page

How many times have you seen a long, complex, unintelligible URL and thought, “Well, how will I remember that”? Even if you have the URL written on a piece of paper, chances are you will make a typo while entering it. These messy fragments have been deemed “dirty URLs” and have very ...Read More

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How to Feed a Blog into Facebook

 Below are the few steps needed to link your blog to your Facebook page.

1. Log into your personal Facebook.

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How to Create a Custom E-Blast

In this post I am going to outline the steps involved in the creation of a superior custom e-blast. There are tools out there that allow you to select templates; however, we do not use nor recommend this at Pristine.

1. Design – The first step is the design process. This is where the ...Read More

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What is a Facebook Share button and how do I add it to my website/blog?

A Facebook share button will allow readers of your site to post a link to that page on their wall. If you have a blog you can add a Facebook Share button to each blog post and allow your readers to post the link to your post on the their wall. A neat feature of the Facebook Share button is that ...Read More

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How to add Google Analytics to your WordPress Blog

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The Building Blocks to Enhance your Online Image

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Is your Business Prepared in Case of a Crisis?

7 Elements you will need- Just in Case

No one wants to think about their company having a crisis, but unfortunately it can happen.   It’s how you handle the crisis with the media which will determine ...Read More

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BP could have taken some advice from Johnson & Johnson when it comes to Crisis Communications

The recent BP oil spill in the Gulf has left many Americans outraged and searching for answers. Unfortunately, BP has been un-reassuring and failed miserably in its crisis communications efforts with their slow response time and immediate efforts to “lawyer up.” Instead of taking ...Read More

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Social Media’s Impact on the PR Industry

Various social media avenues such as Facebook, Twitter and LinkedIn have had a powerful impact on the PR industry. It’s provided the opportunity for the truly savvy PR professionals to reach their audience, and extend their reach well beyond the traditional media outlets. To me, PR is all about ...Read More

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10 Networking Strategies to Help your Business Grow

1.    Make yourself memorable. Communicate your specific range of expertise and sell yourself with that in mind at networking events.

2.    Share and educate. Do not sell. People are more inclined to actually listen and be more responsive to your ...Read More

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